How to Get More Followers on Instagram

If you’re not on Instagram, you’re losing big time on your social media marketing. That’s because most buyers are turning to Instagram rather than Google to look for a product, brand or service.

Other than setting up your account, you’ll need a huge social media following. Without the likes, comments, and people to view your content, the entire strategy will flop. That’s why you need to appreciate your .

With the right strategy and skill, you can move your new account to one of the best in your niche. With this, you’ll be able to generate more leads and conversions leading to higher sales.

In this article, you’ll get a step by step strategy on how to boost your Instagram fo0llowers. Be sure to implement it for quality results.

 

• Have a Clear Strategy s

 

Instagram and its audience have been evolving every year. Using the platform without a viable strategy leads to a low return on investments and wastage of your resources. For your business to become successful here, it’ll need to adapt to these changes.

A clear Instagram strategy should help with this. It should state in clear terms:

• The goals you have on the platform. Such may include creating brand awareness, increasing traffic to your site or boost the overall sales. Align your Instagram goals with the larger marketing objectives.
• Identify Your Target: who is your audience? Where do they live? Where do they live? What time do they frequent Instagram? Do they have any challenges or pain points?
• Which Narrative Do You Want to Tell? Identify the message you want to communicate. Maybe you want to show your followers how to use your product. But the best strategy is to showcase your products in an aspirational way, and showing the achievements of your buyers. Be sure to do it appropriately. It works magic.
• Identify Your Brand Aesthetic: maintain a consistent brand story, personality and visual look.

 

• Post Compelling Content

 

People love quality and informative posts. That’s what they like, comment and share. That’s how you raise your following.

But how do you know whether the content is right for you or not? By identifying and knowing the traits of your target audience. Understand what it is that they’re looking to see on Instagram.

The content you post for your audience should be interesting. Your goal is to engage, inform or entertaining. The visuals you employ should be compelling and all the captions engaging.

 

• Use the Right Hashtags

 

Your main goal on the platform is to entertain, engage and grow your followers. Posting new and interesting content will engage your current followers. But how do you get hold of new followers?

By hashtagging your photos and videos. If you do it correctly, people will be able to discover your posts when scrolling through these posts. So which hashtags should you use?

Just like other social media platforms like Twitter, Instagram users tend to use some hashtags more than others. If you use them, you’ll be able to discover a new audience easily.

But don’t just use any popular tags. Use the right tags, ones that’ll net you additional likes, comments, following, and sales.

At times, you can steal the hashtag idea from your competitors in the market. But as your following grows, try and generate your own hashtag. It’ll give you the autonomy to decide what, when and how to make your posts.

 

• Promote Your Insta Presence on Other Social Media Networks

 

Do you want to increase your social media following? Then make it easier for people to discover your profile.

If you have a huge following on another social media account, let them know about your other profile on Instagram. You can share a link and offer incentives for your followers to try and check it out.

At times, you can highlight some of the best posts from Instagram on other platforms. You can boost these posts through paid advertising. It’ll help you gain more followers on Instagram.

 

• Share Your Instagram Profile in Other Communications

 

Any communication tool you use, whether online or offline is an opportunity to increase followers to your account.

Ensure you have links to your Instagram profile in your email signature, website, and online newsletters. This makes it possible for people in contact with you online to get you on social media.

Also, try to embed your Instagram posts on blog posts. In this way, any person discovering your blog on any search engine will discover your Instagram account too.

And don’t assume other offline communication channels like business cards, product packaging, and signage at a store.  

 

• Comment on Your Followers Posts

 

People like and share other people’s photos and videos all the time. But only a few put more effort and comment on those photos.

Make a habit of regularly commenting on other people’s posts. Doing so shows that you care about what they post. In most cases, those users are more likely to comment on your posts and follow you back.

 

• Post Your Content Regularly

 

Don’t just post high-resolution photos, videos, and captivating captions. But do this all the time. If you do it once after a week or ten days, you won’t increase your following.

As a start, you can post one or two photos in a day. As your business grows and your account gains more followers, increase the post to four or five times a day.

Also be careful on the time you make your posts. If you want people to discover your quality content, post them when they’re online. That would be late into the night and early mornings. At times, just after lunchtime also serves the same purpose.

Conclusion

Looking to increase your Instagram followers? Don’t worry! These are some of the best tips to boost your following on Instagram. It’s not possible to get engaging followers overnight. But by consistent posting, you’ll be able to increase your followers count.

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