Trueffic Social Media Marketing: Growing your Instagram followers

When Facebook changed its marketing policies, Instagram new it was now their time to grow. No one expected the brand to change form a small privately run business to a large global brand. Instagram rapidly exceeded its initial function as a fun application to an official app for content showcasing, system administration and building audience growing instrument for people and businesses.

Why has Instagram been considered such a great place to grow your brands audience?

Here are some reasons why as a business you need to consider using Instagram as a tool for growing your market audience.

– More people are using it.

Instagram is estimated to have a billion users per month with over 320 million users from the US alone. Five hundred million of the users using it daily.

It has also been seen that more than eighty percent of those accounts follow at least one brand.

– It is possible for businesses to generate an income from Instagram directly

This has been possible due to the late developments of having “shoppable posts”. ‘Shoppable posts’ enable businesses to add photos of their items which gives the users an ability to ‘shop now’.

Such developments have enabled businesses to make sales directly from their accounts and sure enough, more than 70 % of the users have been seen to buy the items posted.

– Live and relatable stories

Instagram has been able to build an incredible method that enables live posts and stories. The most ideal approach to utilize live stories is to show the background experiences of your organization and the general population who work there. You can also demonstrate how items are made, recordings of office workers interfacing with one another, and live question and answer sessions among you and the Instagram users. With this method, it has been noted that businesses are able to increase not only their popularity but also their sales too.

– Connecting directly with the clients

Every business person knows how great it is to have clients know that you exist. It is even more superior to have a chance to communicate and talk with them daily. Now, this is the experience that businesses need require with their social accounts. Instagram is a stage for users to like, remark on and share their most loved products. In Instagram the more likes and remarks you get, the more noticeable your organization progresses.

Now that we have seen how it is important for a business to use Instagram, now let’s take a look at some of the ways that businesses can increase their followers on the platform.

Some of the things you can do to have your Instagram followers increase

Have some great, creative and interactive content in your posts

You definitely need to post to have some followers, but for the huge number of followers, you desire you ought to be more creative. When it comes to social media followers, there is no substitute for great content. Therefore get good fresh and creative content that will see a lot of interaction in your account and definitely grow your audience.

Photos

Remember when it comes to Instagram, great visuals are paramount. Great photos do the job. Therefore incorporate distinctive hues and edge your photographs well.

Interactive stories

Away with photos, let’s come to creative and interactive stories. Instead of just having photos of your business, have some interactive stories too. For example, you can do some ‘behind the scenes’ sort of thing and you will be amazed about how your clients will comment interactively on your post.

Regular posts

Create regular posts for your clients.

Research has shown that creating and posting content on Instagram grows your business reach. It has been seen account holders who post regularly have their posts with an increase in engagement rate in the comments section among its followers. So ensure you post at least once in a while to have your instagram followers increase.

However when overdone an increase in the followers is not seen anymore. In fact, you most users will unfollow you. So, do it regularly but with some moderation.

Mind your hashtags

Hashtags ensure you reach out to your followers after creating your story. Learn the purposeful use of hashtags to grow the number of followers looking for such a story.

Always avoid broad hashtags and specify your hashtag with respect to your content. For example, having if you are selling beauty products avoid broad hashtags like #makeup and #fashion. Be more specific and use for instance #eyeshadow and #skincare. Also, make sure you have some and stylish hashtag. For example, for the beauty products, you can use #makeupaddict and #instabeauty in addition to your specific hashtags.

Create some contests and freebies for your clients

Users always feel motivated to participate in contests. Giveaways have also been seen to work the users and account followers in a frenzy as they look for ways to get the freebies.

For example, you can ask your followers to name something or describe something you had already posted. Along with their comments, you can ask them to tag their friends. With this type of contest, you will get a great number of views and overwhelming responses to your posts.

Look for endorsements

Collaborate with influential people on Instagram and have them endorse you. Select people who fit well in your niche. This can be influential people and organizations in your area or in the world. Even with a new account, you will still notice a wider reach of your posts.

Learn the right time to post

Posting content at the most optimal time can create a good impact on your interaction levels. Studies have shown that on average Wednesdays and Thursdays receives the most number of engagements in a week. However remember not-one-size fits all especially in marketing, therefore should also reschedule your posts on Instagram to suit your target audience.

Conclusion

Hope you’ve learned that being an excellent place for marketing, posting is not enough. Posting quality is what is needed on the platform. As a marketer on a social platform always remember ; “Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith.

instagram followers increase.