We get it! You take an amazing photo of your brand, filter, and upload it. You relax waiting for comments and likes to flow to your feed. It’s an amazing feeling when you know your content does so well on Instagram. But you want the same for your brand.
However, getting your Instagram followers to react to your content isn’t easy. Other than posting amazing photos, you’ll need to have a sizeable following on your platform. With a huge following, you’ll need to know how to reach the biggest possible audience. With over 700 million users, casting your net to the perfect audience will make an entire difference in your marketing strategy.
The hardest part is knowing how to promote your content and profile for success. You don’t need to hire a PR guy to make your marketing successful. Use these tips to organically develop and promote your content.
- Take Advantage of Instagram’s Environment
Instagram is a must-have a platform for marketers. Your potential market continues using the platform for engagement and interaction purposes. For instance, 51 percent of millennials are enjoying their brand personality on Instagram.
The social platform continues to be a favorite environment for sharing, tagging, liking and commenting. Besides, the younger generation can use Instagram to inspire their purchasing decisions.
The core users of this app can navigate through it effortlessly. The visual appeal on this platform is like no other social media platform. For this, 60 percent of the young generation are likely to make a purchase on a brand they’re following on social media.
If you’re looking for a perfect place to promote your brand, this is your platform. It’s all about learning about it and taking advantage of how various users interact.
- Showcase Your Brand Professionally
When promoting your content or brand online, be careful. Don’t mix your personal and business accounts. For starters, you’ll need to optimize your current Instagram account. Don’t just focus on the product that you forget about the audience.
This means, don’t post what your clients wouldn’t like to see. Don’t take personal selfies or with your friends and post on this platform. Have a private account where you can do all the personal stuff.
If your clients wouldn’t want to see what you post, don’t post it. But this doesn’t mean that you fill your feed with sales promotion content. Buyers hate the concept of a product being oversold to them. As an enterprise, you’ll need to devices ways to separate your business from the personal aspect while leaving its personality intact.
Striking a good balance between the two offers quality content that your Instagram followers love and enjoy.
- Make Your Username Simple
Your username should be simple and searchable. If possible, choose a username that your visitors can remember. Having your customers know whether they can get you by doing a quick search online is quite relieving.
Don’t make it harder or complex for them. Where possible, don’t use different profile names across the entire networks. Keep your social media handles simple and consistent by following these steps.
- Use the same username across all the networks.
- Choose a handle that’ll last forever.
- Don’t use special characters or underscores.
- Make it simple and easier to spell.
- Ensure it’s true to your company values and brand.
- Don’t Cut Corners on your Bio and Link
Just like your username, the bio should be simple and match your brand. If possible keep them to the best minimum level. But don’t forget to state who you are and what you do. At the end of the day, Instagram is one of the few areas you can successfully promote your products.
That’s why it’s crucial you have a link on your bio. Be sure to use URL shortening tools to make it concise and highly trackable.
At times, you can link your account to the web page. Alternatively, you can link it to any marketing, promotional, sales or other landing pages. By doing this, you’ll be keeping the move from Instagram to your website more simple and cohesive.
- Make Use of Instagram Hashtags
Hashtags are a better place for product discovery on Instagram. Whether you want to increase your find or visibility on this platform, Instagram is the way to go.
It’s a good strategy to keep searching for the new hashtags in your industry. It doesn’t have to correlate directly with your brand. However, it needs to be very relevant. Be sure to use the hashtags in your campaigns to attract
and make additional sales.
Whereas it’s advisable to follow existing hashtags, it’s better to make your own branded hashtags. In fact, 7 out of 10 hashtags are branded. By mixing the branded and standard hashtags, you’re able to promote your content and track engagement.
Also, be sure to monitor the specific hashtags that your competitors are using. While you don’t want to do this purely for competition, it’s better to know of other ways to reach your potential buyers.
- Showcase Your Location and Where Visitors can Get You
With geotagging features on this platform, it’s easier to make yourself visible in a given city, town or state. If you’re running an enterprise with different branches, geotags helps promote your brand in these areas.
Geotags are essential in creating a hub of stored data or content. It offers a great opportunity to showcase your business, brand, and place of work. From here, you can engage with the people who tagged you. Be sure to thank them.
- Avoid Hard Sells, Focus on Recognition
Promoting your product needs to be subtle. Otherwise, you risk making your page a billboard of advertisements. As such, you need to mix what you post to avoid constant hard-sell posts.
Unless your brand is major with a huge recognition, you’ll need to be slightly subtle on your marketing. If users visit your site, try to engage them. Don’t just sell to them. Plus, there are different ways in which you can promote your products without making it look like a used-car sales transaction.
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