Winning Social Media Marketing Strategies

Digital marketing has changed the marketing world. Business owners no longer need to queue to get the chance to put their brands in the newspapers or on TV. No one has to fight for a billboard spot anymore to make the market aware of their brand.

Digital marketing has led to the growth of businesses in ways that were not anticipated. Elements like real Instagram comments and Facebook shares will do much more for your business than the traditional marketing will. Over 90% of marketers use social media as a form of digital marketing. It is not in vain. It comes with so many perks. For instance, it is a cost-effective form of marketing; the reach is bigger than that of traditional forms of marketing, one can build relationships with the customers, and the return on investment is impressive.

You will, however, get to enjoy the benefits if you employ the following strategies in your social media marketing efforts.

1. Come up with a game plan

Just like any other project, you will need to have a plan for social media marketing. Why is it so important? It will give you the roadmap for the journey: yes it is a journey. At this point, you should be able to set a limit for the amount of content you will be posting each day on the different platforms that you will be working with. What you need to remember is that for this to work, you will need to stick to the plan.

Social media marketing can be time-consuming and very involving. You can use calendars to set reminders in case you forget to do your daily tweets or share images on Instagram. The reason why it is essential to stick to the game plan is that your audience also expects consistency from you. The beauty of it is that there are plenty of tools in the market that you could use to schedule your social media marketing activities.

2. Engage your audience

There is no way that social media marketing will give you the results that you anticipate if you are unable to engage your audience. It goes far and beyond customer service. It is through this that you will be able to establish trust between you and your customers. If someone comments on Instagram, asking for directions to your store or making an inquiry on your prices, make sure that the customer gets a response. If you fail to, they will stop thinking about your brand and find a different one to work with.

Also, the customers need to feel that your presence on social media is not all about you trying to make sales. They need to feel cared for, and in return, you will earn their loyalty. Do not focus too much on promoting the new product and forget that the consumers have opinions regarding a product, which they need to share and challenges that need to be addressed.

Note that you will also get negative feedback from the consumers once in a while. How you will address such is everything. Be empathetic and respectful while doing it, it will further build authority for your brand.

3. Track and monitor your performance

Did you know that one of the most significant benefits of social media marketing as a form of digital marketing is that it gives you an opportunity to grow? Well, now you know. This will, however, be possible if you can measure your performance. There are tools that you can use here.

Understand what time the customers prefer to engage. With such knowledge, you will be able to adjust your activities on social media and align them with that of the customers. Tracking your performance will always go a long way in helping you identify what is working for your social media marketing efforts and what is not. From there you will be able to create better plans and improve on existing strategies.

4. Do not generalize social media platforms

You need to treat the different channels as different entities. Most people make the mistake of treating them the same. If you have content in text form, for instance, it would be best if you posted it on Twitter as opposed to Instagram. Also, remember that you do not need to be on seven different platforms. Do not spread yourself too thin. Instead of posting the same content on the seven different platforms, it would be better if you worked with four or three and have enough time to create quality content for each.

It is also essential to understand that the platforms have different kinds of audiences. Pinterest, for instance, is more popular to the women, Instagram for the millennials, Facebook, on the other hand, will accommodate all types of audiences: everyone is on Facebook. Understanding your audience will help you create content that can grab their attention.

5. Incorporate a call to action (CTA)

If you are not using a call to action in your social media marketing campaigns, you need to start now. Call to action is an effective way of grabbing the attention of your audience. Remember that the goal is to drive more traffic to your site, which will increase your leads, conversions and sales.

For it to be effective, you have to do it right. How do you go about it? You have to be creative. The good thing is that you can be able to test if it is working or not. Also, make your CTAs responsive to the different devices that your customers will be using: desktops, tablets or mobile phones. Your CTAs should also give the consumers value. What will they do for them? Is it helping them save money? Shed off some weight or make their jobs easier? You should be able to tell your audience what is in for them.

If properly handled, social media marketing will benefit your brand in many ways. You can never go wrong with the strategies above. Put them to the test!

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Ways in Which You Can Boost SEO through Social Media Marketing

When social media was setting its ground, it was mainly with the intent of connecting people to their friends and families abroad and sharing photos. Over time, a lot has changed. Social media has become much more than a communication tool. It has been interwoven with SEO to boost sales by attracting visitors. However, you should note that if you are to benefit from this tool, you should give value to your audience.

That should be through creating quality content and being reliable. Well, SEO and social media marketing might not be the simplest things to do as they will require much of your time and effort: especially if you are just getting started. However, you should be motivated that the prize you get at the end of the day is worthy. You must be having doubts regarding how social media marketing can boost your SEO ranking. Here are points that will answer your questions.

1. Link building

As you might well be aware, link building is a strategy that will put your site at the top of the SERPs. Social media marketing will go a long way in boosting your link building strategies. You should not underestimate the power of hashtags. It is an effective way of encouraging external sites to link to yours. Social media offers you the best platform to source for the links. Activities such as commenting on discussions and threads will give you an opportunity to share your links and have people go to your site.

Note that the more external links your site gets, the better your site looks in the eyes of Google. You will get rewarded for that through ranking. You should also note that quality still has to be upheld. Provided your content is valuable and of high quality, the external links will help you build authority for your site.

2. Social sharing

Social sharing will boost your SEO efforts. It extends your reach. An almost similar practice will help you gain popularity: that is if you buy real Instagram likes and comments. You will boost your brand image and increase your credibility with minimum effort. Social sharing and buying likes will increase your brand’s authority, and you will rank for that.

To encourage social sharing, you can create a call-to-action. The more your content is shared, the more followers you get and consequently more traffic to your site.

3. Engaging your audience

Why social media is a useful platform is because it gives you the opportunity to engage your audience. Why is that important? It is one of the most effective and efficient ways of creating brand awareness and creating customer loyalty. Replying to the customers’ comments and questions humanizes your brand. More so, the customers feel that the business has their best interest in mind and are more likely to stick around.

Engaging your audience through social media also helps you identify the real issues that your customers are facing and gives you better grounds to address them it leads to improved products and services further boosting your SEO efforts. Improving your content from suggestions you get through engaging your clients will have Google rank you for being able to provide value to the users.

4. Collaborating with influencers

If you are a beginner and your brand is not established. Working with influencers will boost SEO. Note that influencers have a good following, you could use that to your advantage. Nevertheless, you need to note that working with influencers in your niche is equally essential. You need quality traffic that will be interested in what you have in the offering.

You have probably heard about link building. Link building is a significant contributor to the ranking you get in the SERPs. Working with influencers will help you with that. You could also be beneficial to the influencers. For instance, if you have quality content that is relevant to their niche, you can have them post it and drop a link to your site. The influencer will have more views on the content, and you will benefit from backlinks. Do not work alone, collaborate through social media and boost your SEO.

5. Reaching a mobile audience

The world is going mobile. Sixty percent of Google search queries originate from mobile devices. What that means is that a more significant percentage of your potential customers use mobile devices as opposed to desktops. It also means that for you to have these people visiting your site, you have to get to them through social media platforms as that is where they will spend most of their time online.

Having social media presence increases your visibility hence traffic. The more the people visit your site, the higher the chances of your site ranking better.

6. Raising brand awareness

As aforementioned, social media marketing contributes immensely in increasing brand awareness. Social media platforms give you an avenue for engaging your audience, building it and at the same time building your brand. With time, your brand becomes more recognizable which makes people more inclined to click on your site.

The more the traffic you get, the more leads you get and the higher the chances of increasing conversions and sales.

7. Paid Ads

The beauty of social media marketing is that you will not have to depend on organic traffic to boost your sales solely. Your options are limitless. You can have the paid ads to work for your SEO. With that, you will be using social media to get more clicks on your site. You can back this up by creating quality and exciting content that will make the audience visit again.

One thing will lead to another. You will increase your website’s dwell time, something that Google will take note of and rank you for.

Social media comes with immense benefits for your SEO efforts and business in general. It is a platform that you can use to connect to your customers, learn from them and use the information to improve your products and create better SEO strategies. Put it to the test today.

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Real Comments for Instagram

9 Clever Ways to Boost Your Instagram Comments this Year

If you aren’t a total Instagram addict like me, you can go for a day or two without logging in to your account. Once you check your feed, you may notice some posts were shared minutes ago while others are quite old.

So, why the difference? Isn’t your Instagram feed chronological anymore? Like other social media platforms, the algorithm has changed.

In this article, we’ll give you some quick tips on how to beat the algorithm. You’ll also learn how to create engaging content capable of generating real comments for Instagram.

In doing so, you’ll be able to get more comments and likes on Instagram. This will help you jump higher in your newsfeed and become discoverable by new users.

Guide to the Instagram Algorithm

In June 2016, Instagram announced a change in its algorithm. The new formula would show the posts that most people cared about irrespective of the original posting time.

The changes in algorithm make it tougher for social media marketers to get organic posts seen by their potential clients. On average, users miss close to 70 percent of all the content in their feeds.

That’s where creating engaging content comes in. different factors are responsible for influencing posts ranking on the Instagram feed. Such includes the number of likes and comments posts get on the platform.

Here’s what matters when it comes to ranking content on your Instagram users feed.

• The number of comments and likes that a post gets. Content with the highest engagement will always show first.
• Whether or not the user has engaged with your posts in the past.
• How recent your post is.

If your organic Instagram posts get higher engagement from your followers, a positive loop is created: the more people comment on your post, the higher the chance it’ll appear on the explore tab. Here, the users who don’t follow you are also likely to get the content that you post.

Before we get to into strategies for attracting more likes and comments, there are a number of things to do.

 

• Host a Giveaway or Contest

 

An easier and fun way to get people to comment on your posts is by hosting Instagram contests or giveaways. You can post on your profile advertising the contest and ask people to enter by commenting on your post.

If possible, make your campaign a weeklong affair, and ask the users to participate on a daily basis. At times, you can incorporate the user-generated content and ask your followers to post their own content/photos and tag or mention you in their content.

 

• Host an Instagram Takeover

 

Instagram takeovers are an amazing way to get fresh content on your posts. It also allows you to work with influencers and colleagues. In doing so, it’s able to generate more engagement than you’d imagine.

In a takeover, one Instagram user takes over your feed for an entire day. During this time, they’ll be posting in accordance with their own point of view. In most cases, they are done from the perspective of a colleague, influencer or an entire organization.

The takeover helps generate more likes and comments whether you’re doing in your own account or taking over in someone else’s account.

 

• Ask Your Users to Engage in Comments

 

Well, if you want to easily get comments to your Instagram feed, ask for them. Create posts on your profile that asks your users to tag their friends, relatives or colleagues in the comments.

It’s an easier and fun way to interact with your audience. It also helps you garner more likes and comments increasing your engagement on the content.

At times, you can caption the content with simple questions like, “what’s your advice?” or “Agree or Disagree?” doing so prompts your audience to give their thoughts and responses.

 

• Post Something Funny, Provocative or Surprising

 

Content that creates high-arousal emotions is among the content that goes viral on social media. Among these are the posts that provoke uncertainty, curiosity and surprises the viewer.

Emotions that incite people to feelings of joy are among the most common and engaging contents. So, think about what you post on your Instagram profile. Where possible, post something that compels people so hard to comment on your posts.

So, is there any content you can post about an industry trend, or a happy moment? The content doesn’t need to directly relate to your brand. But posting enjoyable content that most people can associate with help garner more likes and comments.

Well, at times, the post can be silly too. Be sure to create such a post on the April fool’s Day.

 

• Post Videos

 

Videos are able to attract more engagement than photos. In the recent past, the time spent to watch video on this platform has been on the rise. Currently, the platform allows videos that are up to one minute in length.

Post an engaging video to stop people from scrolling through their feeds and watch your content. Ensure the video you post is quite intriguing.

Post an amazing video and give it an incredible caption. If they love it, they’ll like, share or comment on your post.

 

• Choose the Right time to Publish

 

There’s a lot of debate on the best days to post on your social media profile. The answer to this depends on your industry, the content to post and your followers.

As a start, you can post content at different hours throughout the week. Evaluate the results and come up with the best posting schedule.

Whether it’s early in the morning or later in the afternoon, try to stop and see when your followers are likely to leave a comment on your posts. That’s the best time to make your posts.

Be sure to use social media content calendar to help you track the scheduling and results.

Conclusion

Likes, comments, and views on your video are valuable on your Instagram profile. That’s because they influence the position of your content and posts on the newsfeed.

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REAL COMMENTS ENGAGEMENT FOR INSTAGRAM

Instagram has over the past year become a global tool for communication. Real comments engagement for Instagram is an application that was developed to help the Instagram users to increase their engagement rather than their posts going unnoticed. You might have been getting more likes and comments in the past but currently reactions to your post is slower. This is due to the competition from tons of ultra-smart algorithms and other brands that are more creative that are competing for the same attention from the people.

However, for you posts to get the attention you seek, engagement is the key. Engagement is the process of how to boost your comments, shares, likes, views, DMs and all that comes from the reactions of your audience. There are ways that can help you to increase your engagement and level-up your Instagram strategy.

Ways to increase your Instagram engagement.

• Use the explore page for funny engagement when you post

The Instagram “Explore Page” is where you can find all the Instagram posts that are rocking, funny and ridiculous posts. The page was developed to give users more exposure of the platform, here all the posts that you have liked will be displayed and also the posts that have been liked by the people you follow. Use the Explore Page to get a big Instagram account to like your post or even follow your account because then Instagram will show it to all the users that follow the big account. Therefore you get massive feedback from millions of Instagram users that follow the big account.

• Engage in conversations with Instagram stories stickers

It is time to reevaluate your Instagram engagement, this means that Instagram engagement has moved from just likes and comments as it also involves Instagram users following your stories, your brand and your IGTV views. There are more people watching Instagram stories today than people following comments and likes, this is a move designed by Instagram to help its users engage more with their followers through different stories that encourage your followers to chat and air their views and opinions which then creates a loyalty with your followers.

• Write longer captions to increase your Instagram engagement

Instagram allows you to write up to 2200 character for captions, this is a lot of space for you to share with your followers. The time you spend on your post affects the performance of your Instagram posts. The captions you write should be more that putting up words together rather they should have an attractive nature that leaves your followers to yarn for more of what you have to offer. Use the captions to pass more information to your followers about your brand or anything else that cannot be expressed through one line or emoji’s.

• Be conscious of upcoming trends

The social media platform is where new trend form. Instagram has millions of users and when they are really felling something, they begin to engage with the contents related to the particular trend. Always ensure that you are in the moment before the trends gain momentum to ensure that your posts do not get lost in millions of other people’s posts. Always do proper Instagram research to be on track towards which hashtags are trending by the day. This research also helps you to keep track of the trendy breakings that might be relevant to your posts and your account.

• Plan and schedule your Instagram posts

This helps in the building of awareness and promoting of brands, therefore it includes posting regularly and proper timing of your posts. The frequency of posting affects your views, therefore it is best to spend time in analyzing your account to monitor, track and to learn when it is the appropriate time to post for your audience. After you analyze the best time to post it is recommended to posts at the same time daily, this way your audience will be able to know the correct time to view, like and comment at your posts.

• Do not be greedy for likes

Almost all the users of Instagram are concerned by the number of likes they get for their posts. The sole purpose of posting on Instagram is to get many like possible and comments but in this case it is important to gain traffic to your account by paying attention to your followers. This can be achieved by liking their posts, commenting, voting on polls, watching their stories too, tag people who are loyal to you and share the photos of your followers. Posting regularly on your Instagram account is good for your followers but the most important is to interact with your followers and being active always with your followers, they also want their posts liked.

• Use GIFs for your account

People are getting tired of watching long videos, therefore give GIFs a chance. Take time to learn how to make these GIFs and use them as a way to share your posts. These GIFs have become trendier than photos, they are less expensive than making videos.

• Host an Instagram contest

These contests happen to be a very powerful tool on Instagram in the generation of more like and comments for your posts. Create hashtags to go with the content for example, “follow to win” to attract the attention of your follower to get in the contest. Ensure to monitor the account once it is up and running and also ensure that you keep tabs on the performance of your contests. Post the results of the contests on your account and other social networks connected to your Instagram account, the contest will help to inspire more people to follow you like and comment on your posts thus creating a network.

Real comments engagement for Instagram is ideal for any user that want to take their Instagram experiences to another level. This means that your Instagram profile is ever growing, it is like a business and you have to market and implement new strategies to ensure that your account grows and gain more followers.

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7 Ways to Get Real Instagram Comments

 

Seeing your social media posts light up with many comments immediately is a great feeling. Of course,  such remarks are powerful although it calls for two-way interaction. Like other sites, Instagram is quickly outgrowing its initial impression of being an entertainment app for children. Currently, the platform is a serious tool for content marketing, networking, selling,  and audience-building. The popular site has millions of users, and so you can easily talk to your followers as you expand your following. However, many people underuse this method to connect and actively promote your brand. The article will highlight ten ways to get real Instagram comments on your posts.

 

1. Use creative hashtags on every post.

With no or thousands of followers, hashtags are substantial and the top Instagram friends. The site enables users to search for most used phrases, hashtags, to get new people and things to like and follow. So, research and find the right tags to use on your postings for effective Instagram marketing.

Although knowing what others are using from the app is challenging, but you can quickly start by seeking what the competitors use.  The right caption ideas need you to look for more than one words or something obvious. Yes, you can use them too but try and mix up with what describes your story. Get it amusing, outrageous, and avoid being BORING.

 

2. Promote your Posts Across Your Social Channels.

After you decide on a dedicated hashtag, post it from Instagram and take your game offline. The good thing is, there are sets of share buttons allowing you to send even to other social accounts. Sure, your friends on Facebook, Tumblr, and Twitter can see everything directly from your profile. You have a choice of connecting your preferred accounts then selectively send your content to them. The efforts will go unnoticed, one click on your content will take them back to your Instagram profile. The people will eventually and easily follow and comment enabling you to collect more from different social channels.  Never hope people will find your posts but look for a way of offering everything about you and the brand from one roof.

 

3.  Participate in trending conversations.

As much as you need people to know about your brand, it is a good idea to also look for them. You can interact with many people from Instagram and gain followers who will comment on your posts. The strategy never hurts anyone and puts you on the better side. From the conversations, you can also like the posts of individuals you were not following.

You know some of the content shared on social channels are personal, and one like boosts emotions. While doing this after some time, you will grow your following which will increase the comments on your posts. Besides, when someone likes your posts take some time for feedbacks and reply on the thread. The notification your follower receives will open the door to another response. In the end, one stone is killing two birds for you without any loss.

 

4.  Describe and Engage Using Captions.

Instagram was created solely for pictures, and one is worth thousands of words. Ensure every snap goes along with some fantastic descriptions and relevant hashtags. Yes, you can tell a well-crafted story to engage your existing followers and gain new ones. The approach is backed well with tons of online tools to enable you to create outstanding images. So, never outlook your writings but enjoy improving your product’s voice on Instagram. On the other side, you can as well share videos clips and edit it nicely.

 

5.  Get the most by posting frequently

Like other social networks, you get more engagement when you post relevant content often. Instagram also needs this, although you should not overdo it. People get irritated with too much, that is true, but you can create appealing pictures and posts and get to engage many people. An average of 5 postings daily will not cause a fuss among your followers. That said, you will find out the posts that suit your strategy work and the irrelevant ones and also the best times to engage people. While you drive traffic on your account, you get people commenting too.

 

6.  Create a personal Instagram style.

The nature of human is always to look to fit into the world, but Instagram users desire to stand out. Of course, among the many existing social media platforms, you will find this site full of fun and potent. Brands strive in the market because they form ways of being unique to the followers. For instance, you can try hosting AMAs on the account and see what happens.

Well, Instagram is the perfect forum for Ask Me Anything and get the people to follow and especially comment. The layout is clean, so you can easily track questions and send replies. The posts can as well be shared on other social media channels, and the style will get recognized instantly.  

 

7. Opt for influencer marketing.

Instagram demands conversations and not broadcasts. Bear in mind the calls to action to your followers on the posts you share. Frequently, what you request will cleverly make the people share and spread your content virally. In case, you are not sure what you are up to, you can think over it and get to generate the engagement.  

So, let the people understand your real expectation to enable them to know what the next action with your posts. You can as well visit every person’s profiles who looks like an influencer and funnily tell then to Turn On Post Notifications. When they get notified that you shared some new content, you have a chance to interact regularly. The engagement will birth more comments as you become a favorite brand.

Finally, Instagram is a powerful social network platform. And likable brands and personalities are hard to create today. Engagement with eye-catching videos and pictures becomes fantastic when you get real Instagram comments. On this platform, your brand will blow the competitors away and become famous.

However, you need to cross online marketing to do much better magic of outperformance. The given hacks will sure work and help you to accomplish the goal and strategy of many followers. All you need to expand your visibility and engagement is to check out and give an attention-grabbing Instagram profile, captions, content, hashtags, among others. It is clear; you will get much good for your business or brand.

 

 

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7 Ways to Successfully Promote Your Instagram

We get it! You take an amazing photo of your brand, filter, and upload it. You relax waiting for comments and likes to flow to your feed. It’s an amazing feeling when you know your content does so well on Instagram. But you want the same for your brand.

However, getting your Instagram followers to react to your content isn’t easy. Other than posting amazing photos, you’ll need to have a sizeable following on your platform. With a huge following, you’ll need to know how to reach the biggest possible audience. With over 700 million users, casting your net to the perfect audience will make an entire difference in your marketing strategy.

The hardest part is knowing how to promote your content and profile for success. You don’t need to hire a PR guy to make your marketing successful. Use these tips to organically develop and promote your content.

 

• Take Advantage of Instagram’s Environment

 

Instagram is a must-have a platform for marketers. Your potential market continues using the platform for engagement and interaction purposes. For instance, 51 percent of millennials are enjoying their brand personality on Instagram.

 The social platform continues to be a favorite environment for sharing, tagging, liking and commenting. Besides, the younger generation can use Instagram to inspire their purchasing decisions.

The core users of this app can navigate through it effortlessly. The visual appeal on this platform is like no other social media platform. For this, 60 percent of the young generation are likely to make a purchase on a brand they’re following on social media.

If you’re looking for a perfect place to promote your brand, this is your platform. It’s all about learning about it and taking advantage of how various users interact.

 

• Showcase Your Brand Professionally

 

When promoting your content or brand online, be careful. Don’t mix your personal and business accounts. For starters, you’ll need to optimize your current Instagram account. Don’t just focus on the product that you forget about the audience.

This means, don’t post what your clients wouldn’t like to see. Don’t take personal selfies or with your friends and post on this platform. Have a private account where you can do all the personal stuff.

If your clients wouldn’t want to see what you post, don’t post it. But this doesn’t mean that you fill your feed with sales promotion content. Buyers hate the concept of a product being oversold to them. As an enterprise, you’ll need to devices ways to separate your business from the personal aspect while leaving its personality intact.

Striking a good balance between the two offers quality content that your Instagram followers love and enjoy.

 

• Make Your Username Simple

 

Your username should be simple and searchable. If possible, choose a username that your visitors can remember. Having your customers know whether they can get you by doing a quick search online is quite relieving.

Don’t make it harder or complex for them. Where possible, don’t use different profile names across the entire networks. Keep your social media handles simple and consistent by following these steps.

• Use the same username across all the networks.
• Choose a handle that’ll last forever.
• Don’t use special characters or underscores.
• Make it simple and easier to spell.
• Ensure it’s true to your company values and brand.

 

• Don’t Cut Corners on your Bio and Link

 

Just like your username, the bio should be simple and match your brand. If possible keep them to the best minimum level. But don’t forget to state who you are and what you do. At the end of the day, Instagram is one of the few areas you can successfully promote your products.

That’s why it’s crucial you have a link on your bio. Be sure to use URL shortening tools to make it concise and highly trackable.

At times, you can link your account to the web page. Alternatively, you can link it to any marketing, promotional, sales or other landing pages. By doing this, you’ll be keeping the move from Instagram to your website more simple and cohesive.

 

• Make Use of Instagram Hashtags

 

Hashtags are a better place for product discovery on Instagram. Whether you want to increase your find or visibility on this platform, Instagram is the way to go.

It’s a good strategy to keep searching for the new hashtags in your industry. It doesn’t have to correlate directly with your brand. However, it needs to be very relevant. Be sure to use the hashtags in your campaigns to attract and make additional sales.

Whereas it’s advisable to follow existing hashtags, it’s better to make your own branded hashtags. In fact, 7 out of 10 hashtags are branded. By mixing the branded and standard hashtags, you’re able to promote your content and track engagement.

Also, be sure to monitor the specific hashtags that your competitors are using. While you don’t want to do this purely for competition, it’s better to know of other ways to reach your potential buyers.

 

• Showcase Your Location and Where Visitors can Get You

 

With geotagging features on this platform, it’s easier to make yourself visible in a given city, town or state. If you’re running an enterprise with different branches, geotags helps promote your brand in these areas.

Geotags are essential in creating a hub of stored data or content. It offers a great opportunity to showcase your business, brand, and place of work. From here, you can engage with the people who tagged you. Be sure to thank them.

 

• Avoid Hard Sells, Focus on Recognition

 

Promoting your product needs to be subtle. Otherwise, you risk making your page a billboard of advertisements. As such, you need to mix what you post to avoid constant hard-sell posts.

Unless your brand is major with a huge recognition, you’ll need to be slightly subtle on your marketing. If users visit your site, try to engage them. Don’t just sell to them. Plus, there are different ways in which you can promote your products without making it look like a used-car sales transaction.

 

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Why Your Competition Seems to Beat You at Your Social Media Campaign

Do you wonder why you don’t Succeed at social media marketing? Or are you struggling with competition that seems always to be ahead of the game? There’s, of course, something you need to fix, and this article is going to target just that.

There is no Instagram without followers, and there is no brand without followers either. Getting Instagram followers is often more difficult than thought but buying followers has its flows.

However, establishing your Instagram appearance should not be a difficult errand, and here are some proven methods that have worked for many businesses and would probably help you get back to your feet and ahead of the game too.

Why Buy an Online Instagram Following?

You might want to introduce a new product to the market or jumpstart a new brand. In this case getting a new Instagram account might seem very disappointing since starting might be of minimal impact on the market. Buying followers, however, might help you push your brand some steps ahead.

Another great reason might be to influence customers to decide on a favourite product and get ahead of your competition. This requires a massive following to convince current customers on a new market trend or an emerging better and more popular product. In this case, Instagram followers would be of great assistance as getting them can help you nail the game.

Although many businesses and brands use Instagram to get product success, the main reason is to lobby real followers to follow their accounts. This makes sense, as people are socially wired to join groups that seem more significant than the individual. This is what makes human beings social beings.

Businesses use this among other marketing strategies not only to sell more but also get more attention and customer base.

Why Blindly Buying Followers Will Not Have you succeeding

When you search online for buying followers, many solutions come up. However, not all are selling certain services, and you might end up with little if any following.

In some cases, customers end up with, a thousand followers in numbers but not actual followers as much of these come from inactive and robot accounts.

When looking for Instagram followers to buy, here are some of the factors you should have in mind to avoid getting your ten bucks on a thousand placebo effect following.

Buy actual followers, ‘When buying Instagram followers you only pay for numbers and not actual engagement.’ These are very common when buying Instagram and other social media following. When working with us, however, we ensure you get followers you will not only have, but interact with as well.

This will help you boost your business, as they can generate more organic traffic and thus expanding your online presence.

Our services we also don’t sell Most of those accounts are robot accounts and inactive Instagram followers who will rarely respond to your posts, as we know the cost and effects of fake accounts.

Pay for Relevant Optimization since you can pay service that will follow Instagram accounts based on your preference such as their location, interests, gender, account type and usage of hashtags. You are assured of getting followed back and in the long run create a more natural source of following. The preferential following also ensures that your target audience is flashed with your posts as getting fake accounts comes at the expense of your real, organic followers.

This is because, Instagram uses a logarithm based on the above-named factors, and getting random following leads to your account getting marked as spam since it doesn’t generate a constant and consistent theme.

Collecting random followers will also not follow you back, will not be engaging enough and are likely to respond less to your posts. This makes it lack its use in the first place. Buying followers, should not be a game of numbers only, but a strategy to help you gear up your online presence, get more customers to end response.

Buying followers should not make it more difficult to measure your online statistics and the performance of your posts. While getting instant following might seem high to a business, it might also be confusing when trying to figure out the impact of the success of your product on social media. Let us take a post, for example, trying to measure the location that it created the most impact, the sales it produced, and the amount of response it made might be quite challenging, as real customer response might be confusing, or hidden somewhere between bots.

This is very interesting especially when calculating the impact of social media, against the investment made. We, however, do not sell fake accounts thus our organic traffic does not need to be separated from your statistics. This is very crucial for a successful brand.

Buy followers who will not bring spam to your account. Imagine posting a product on your Instagram to get unrelated comments and inappropriate response. This is what often happens when you buy followers from bots.

This means you should be very keen to get real, interested and like-minded followers, who will not only be interested in your posts but also comment, share and thus expanding your business.

Fake accounts, however,  might give inappropriate comments on your blog, something that will spoil your business and negativity affect your brand image to your real customers.

Why Buy From Us?

Buy Instagram followers; cheap, easy and convenient. As we only charge XX for 1000 followers. Our services are one of the most affordable, well priced in the market.

We sell real followers, not bots and inactive accounts. This is very important when looking for Instagram followers to buy. Fake accounts, as discussed earlier leads to a lot of complications, and might have a massive blow to your business. This is because they can get to the extent of Instagram banning your account, after sensing irregular activities.

Final Thoughts on Buying Instagram followers

Should you buy an Instagram follower? If you find a reliable source of followers, it’s a good option as it can increase your visibility online.

However, caution should be taken as it is also a hazardous option when you consider the fake approach.

The post Why Your Competition Seems to Beat You at Your Social Media Campaign appeared first on Trueffic.

from Trueffic https://www.trueffic.com/why-your-competition-seems-to-beat-you-at-your-social-media-campaign/

Growing your Instagram followers

When Facebook changed its marketing policies, Instagram new it was now their time to grow. No one expected the brand to change form a small privately run business to a large global brand. Instagram rapidly exceeded its initial function as a fun application to an official app for content showcasing, system administration and building audience growing instrument for people and businesses.

Why has Instagram been considered such a great place to grow your brands audience?

Here are some reasons why as a business you need to consider using Instagram as a tool for growing your market audience.

–    More people are using it.

Instagram is estimated to have a billion users per month with over 320 million users from the US alone. Five hundred million of the users using it daily.

It has also been seen that more than eighty percent of those accounts follow at least one brand.

–    It is possible for businesses to generate an income from Instagram directly

This has been possible due to the late developments of having “shoppable posts”.  ‘Shoppable posts’ enable businesses to add photos of their items which gives the users an ability to ‘shop now’.

Such developments have enabled businesses to make sales directly from their accounts and sure enough, more than 70 % of the users have been seen to buy the items posted.

–    Live and relatable stories

Instagram has been able to build an incredible method that enables live posts and stories. The most ideal approach to utilize live stories is to show the background experiences of your organization and the general population who work there. You can also demonstrate how items are made, recordings of office workers interfacing with one another, and live question and answer sessions among you and the Instagram users. With this method, it has been noted that businesses are able to increase not only their popularity but also their sales too.

 

–    Connecting directly with the clients

Every business person knows how great it is to have clients know that you exist. It is even more superior to have a chance to communicate and talk with them daily. Now, this is the experience that businesses need require with their social accounts. Instagram is a stage for users to like, remark on and share their most loved products. In Instagram the more likes and remarks you get, the more noticeable your organization progresses.

 

Now that we have seen how it is important for a business to use Instagram, now let’s take a look at some of the ways that businesses can increase their followers on the platform.

 

Some of the things you can do to have your Instagram followers increase

1.    Have some great, creative and interactive content in your posts

You definitely need to post to have some followers, but for the huge number of followers, you desire you ought to be more creative. When it comes to social media followers, there is no substitute for great content. Therefore get good fresh and creative content that will see a lot of interaction in your account and definitely grow your audience.

Photos

Remember when it comes to Instagram, great visuals are paramount. Great photos do the job. Therefore incorporate distinctive hues and edge your photographs well.

Interactive stories

Away with photos, let’s come to creative and interactive stories. Instead of just having photos of your business, have some interactive stories too. For example, you can do some ‘behind the scenes’ sort of thing and you will be amazed about how your clients will comment interactively on your post.

2.    Regular posts

Create regular posts for your clients.

Research has shown that creating and posting content on Instagram grows your business reach. It has been seen account holders who post regularly have their posts with an increase in engagement rate in the comments section among its followers. So ensure you post at least once in a while to have your instagram followers increase.

However when overdone an increase in the followers is not seen anymore. In fact, you most users will unfollow you. So, do it regularly but with some moderation.

3.    Mind your hashtags

Hashtags ensure you reach out to your followers after creating your story. Learn the purposeful use of hashtags to grow the number of followers looking for such a story.

Always avoid broad hashtags and specify your hashtag with respect to your content. For example, having if you are selling beauty products avoid broad hashtags like #makeup and #fashion. Be more specific and use for instance #eyeshadow and #skincare. Also, make sure you have some and stylish hashtag. For example, for the beauty products, you can use #makeupaddict and #instabeauty in addition to your specific hashtags.

 

4.    Create some contests and freebies for your clients

Users always feel motivated to participate in contests. Giveaways have also been seen to work the users and account followers in a frenzy as they look for ways to get the freebies.

For example, you can ask your followers to name something or describe something you had already posted. Along with their comments, you can ask them to tag their friends. With this type of contest, you will get a great number of views and overwhelming responses to your posts.

5.    Look for endorsements

Collaborate with influential people on Instagram and have them endorse you. Select people who fit well in your niche. This can be influential people and organizations in your area or in the world.  Even with a new account, you will still notice a wider reach of your posts.

6.    Learn the right time to post

Posting content at the most optimal time can create a good impact on your interaction levels.  Studies have shown that on average Wednesdays and Thursdays receives the most number of engagements in a week. However remember not-one-size fits all especially in marketing, therefore should also reschedule your posts on Instagram to suit your target audience.

Conclusion

Hope you’ve learned that being an excellent place for marketing, posting is not enough. Posting quality is what is needed on the platform. As a marketer on a social platform always remember ; “Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith.

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How to Use Social Media to Generate More Sales

Instagram has over 700 million users. In the past, the platform was used for recreational purposes.

But do you know you can also use Instagram as a marketing tool?

But the main problem is, most people don’t know how to incorporate social media marketing with their overall marketing strategy. Employing wrong marketing strategies is a recipe for failure in itself. Don’t let this happen.

In this article, we’ll look at ways in which you can use Instagram to generate more leads and sales to your business. but before that, you’ll need to have a good Instagram account. One that enjoys a huge market following. But if there aren’t enough followers, consider Instagram followers buy option.

With a good following, you’re ready to commercialize your profile. Once you employ these tips, you’ll be able to generate more leads, increase conversion rates and make higher sales.

Let’s get started.

 

• Showcase High-Quality Images

 

Instagram acts as an image-centric platform. At least 80 million images are shared on this platform on a daily basis.

As a result, all the marketing tips we share here will rely on your ability to capture and filter your photos. If you don’t have quality images, look for ways to create one. If you don’t, your marketing strategy won’t work. Don’t let this happen.

When taking photos, consider their overall resolution. All this is relatively easy with the invention of the modern era of high-quality cameras and smartphones.

But there are exceptions. The images that look generic or user-generated perform better than those that have been taken professionally. That doesn’t mean that your organic photos should be of low quality.

At times, you may have to follow your competitor profile. Check out the images that are generating high engagement there. Try to find out what’s different with their photos and yours and make improvements where necessary.

But if nothing seems different, maybe you don’t have enough followers to create an engaging conversation. At this point, Instagram followers buying option seems to be the only viable idea. But make sure that the followers you get are quite active. There’s no need to waste your resources buying followers who will just pass time.

 

• Build a Fan Base That You’ll Later Promote to

 

Always create a valuable sales ad that resonates with your target market or fan base. This means setting a fan base precedes all the other marketing strategy. Without it, your marketing strategy flops.

But before you create a fan base, you’ll have to figure what your target customers like. The only way to do this is by undertaking thorough research on their profiles and popular hashtags. That works only if you have an audience to sell to.

When doing the research, look at the photos and other content that they post to their accounts. Also, consider their main social media strategy that they employ in the exercise. Starts by looking at their posts that have generated high traffic.

In doing this, you’ll be able to identify what thrills them and what doesn’t. When doing this research, ensure you’re careful. Have the mind of a marketer in action. If you do, you will have the ability to see some small actions that have been taken on the various profiles under scrutiny.

Don’t copy what’s in these profiles. Instead, use them as a learning point and a source of inspiration. Once you know what does work and what doesn’t, it’s time to create content of your own.

Also, ensure you’re posting good quality content every day. But don’t overdo it. Also, try to engage anyone who follows your account check their likes and comments and maintain the healthy discussion. If their comment is negative, don’t bash them out. Instead, listen to what they have to say. Reason out with them and make improvements where necessary.

Other than buying your own followers, you can follow the ones that are following your competitor. And since you want the customers to follow you or follow you back, there are some basic things that you need to do. Maintain a high engagement rate by liking, following and commenting on their content. If you do all this, chances are high that they’ll follow back.

 

• Pay Others to Promote Your Content

 

As a business, you have the option to pay other people to promote your brand. You’ll need to be careful and ensure the person you pay is able to deliver the results you seek.

You can hire an expert to promote your Instagram profile or your picture. If you choose a picture, ensure it’s of a high resolution and quality. The text you use on the image should be brief and very direct. Also, have a link on the image that directs people to your profile or website.

Ensure the influential person you engage has a huge following of active members. That’s the only way you’ll get value for your payments.

When negotiating for a payment deal with these people, it’s important to consider the number of hours your posts will be up. Normally, two hours a day are enough for this promotion.

Two hours may seem small, but they aren’t. If you want to keep the post on for long, you’ll have to pay more.

It’s important that the images you choose to use are capable of resonating with the Instagram users. When taking the images, don’t go too formal. They don’t work best especially in areas that don’t need a formal arrangement of an office.

Conclusion

Instagram has grown in demand and popularity over the past one decade. Trying to market your products here can be challenging especially when you don’t know how to do it. But this shouldn’t worry you.

All you need to do is appreciate that marketing approach on your Instagram page needs a different approach. Don’t choose a content that you love. Instead, go for one that resonates best with your audience.

That means you’ll need to understand the needs and preferences of your target market. Also, ensure you’re able to create high-resolution images.

The post How to Use Social Media to Generate More Sales appeared first on Trueffic.

from Trueffic https://www.trueffic.com/how-to-use-social-media-to-generate-more-sales/

How to Get More Followers on Instagram

If you’re not on Instagram, you’re losing big time on your social media marketing. That’s because most buyers are turning to Instagram rather than Google to look for a product, brand or service.

Other than setting up your account, you’ll need a huge social media following. Without the likes, comments, and people to view your content, the entire strategy will flop. That’s why you need to appreciate your .

With the right strategy and skill, you can move your new account to one of the best in your niche. With this, you’ll be able to generate more leads and conversions leading to higher sales.

In this article, you’ll get a step by step strategy on how to boost your Instagram fo0llowers. Be sure to implement it for quality results.

 

• Have a Clear Strategy s

 

Instagram and its audience have been evolving every year. Using the platform without a viable strategy leads to a low return on investments and wastage of your resources. For your business to become successful here, it’ll need to adapt to these changes.

A clear Instagram strategy should help with this. It should state in clear terms:

• The goals you have on the platform. Such may include creating brand awareness, increasing traffic to your site or boost the overall sales. Align your Instagram goals with the larger marketing objectives.
• Identify Your Target: who is your audience? Where do they live? Where do they live? What time do they frequent Instagram? Do they have any challenges or pain points?
• Which Narrative Do You Want to Tell? Identify the message you want to communicate. Maybe you want to show your followers how to use your product. But the best strategy is to showcase your products in an aspirational way, and showing the achievements of your buyers. Be sure to do it appropriately. It works magic.
• Identify Your Brand Aesthetic: maintain a consistent brand story, personality and visual look.

 

• Post Compelling Content

 

People love quality and informative posts. That’s what they like, comment and share. That’s how you raise your following.

But how do you know whether the content is right for you or not? By identifying and knowing the traits of your target audience. Understand what it is that they’re looking to see on Instagram.

The content you post for your audience should be interesting. Your goal is to engage, inform or entertaining. The visuals you employ should be compelling and all the captions engaging.

 

• Use the Right Hashtags

 

Your main goal on the platform is to entertain, engage and grow your followers. Posting new and interesting content will engage your current followers. But how do you get hold of new followers?

By hashtagging your photos and videos. If you do it correctly, people will be able to discover your posts when scrolling through these posts. So which hashtags should you use?

Just like other social media platforms like Twitter, Instagram users tend to use some hashtags more than others. If you use them, you’ll be able to discover a new audience easily.

But don’t just use any popular tags. Use the right tags, ones that’ll net you additional likes, comments, following, and sales.

At times, you can steal the hashtag idea from your competitors in the market. But as your following grows, try and generate your own hashtag. It’ll give you the autonomy to decide what, when and how to make your posts.

 

• Promote Your Insta Presence on Other Social Media Networks

 

Do you want to increase your social media following? Then make it easier for people to discover your profile.

If you have a huge following on another social media account, let them know about your other profile on Instagram. You can share a link and offer incentives for your followers to try and check it out.

At times, you can highlight some of the best posts from Instagram on other platforms. You can boost these posts through paid advertising. It’ll help you gain more followers on Instagram.

 

• Share Your Instagram Profile in Other Communications

 

Any communication tool you use, whether online or offline is an opportunity to increase followers to your account.

Ensure you have links to your Instagram profile in your email signature, website, and online newsletters. This makes it possible for people in contact with you online to get you on social media.

Also, try to embed your Instagram posts on blog posts. In this way, any person discovering your blog on any search engine will discover your Instagram account too.

And don’t assume other offline communication channels like business cards, product packaging, and signage at a store.  

 

• Comment on Your Followers Posts

 

People like and share other people’s photos and videos all the time. But only a few put more effort and comment on those photos.

Make a habit of regularly commenting on other people’s posts. Doing so shows that you care about what they post. In most cases, those users are more likely to comment on your posts and follow you back.

 

• Post Your Content Regularly

 

Don’t just post high-resolution photos, videos, and captivating captions. But do this all the time. If you do it once after a week or ten days, you won’t increase your following.

As a start, you can post one or two photos in a day. As your business grows and your account gains more followers, increase the post to four or five times a day.

Also be careful on the time you make your posts. If you want people to discover your quality content, post them when they’re online. That would be late into the night and early mornings. At times, just after lunchtime also serves the same purpose.

Conclusion

Looking to increase your Instagram followers? Don’t worry! These are some of the best tips to boost your following on Instagram. It’s not possible to get engaging followers overnight. But by consistent posting, you’ll be able to increase your followers count.

The post How to Get More Followers on Instagram appeared first on Trueffic.

from Trueffic https://www.trueffic.com/how-to-get-more-followers-on-instagram/

How to Get Instagram Followers

Instagram is among the most used social networks all around the globe. It is estimated to have more than 100 million active users. Instagram is merely a community, and most people use it to socialize and make friends while there are others who use this social network to market and grow their business. Therefore, to fulfill specific uses of Instagram, it is a must to have numerous followers. Having and finding followers on Instagram can be a bit challenging. Here are some tips on how to get Instagram followers.

Ensure that your Instagram account is public

To have and acquire more Instagram followers you have to allow everyone to have access to your account profile. Followers will have a quick overlook of what you post from pictures, videos, and even motivational quotes before they click the follow button, and if what you post is interesting enough, they will find it hard to not follow you. Private Instagram accounts are a major turnoff because other people or rather users cannot see what you post. Hence they do not have any reason whatsoever to follow you.  

Get to know your target audience

It is essential to know your target audience as there are very many different Instagram users each with different preferences, likes, and hobbies. For, instance there are those who like cars, others fashion, food, music and so forth. Knowing your target audience is very important because you will know what to post at any given moment. The key here is to display content that will inform or entertain your target audience who will in return like, comment on and share your post to other users thus attracting more followers.

Make use of hashtags

Using hashtag is another way you can increase your followers’ base on Instagram. However, don’t just use any hashtag but use hashtags that are relevant, creative, and funny or that are ironic. Try as much as possible to avoid irrelevant and boring hashtag. Try to use a hashtag that is well known, and that is popular among the other Instagram users, since this way it will be easy for your post to be discovered thus increasing your followers base. Also, you can come up with your hashtag. The hashtag should drive and motivate your current followers to share your post.

Avoid using many different hashtags because they can confuse your audience and the intended message might not be well perceived. You should also avoid using hashtag gimmicks.  Yes, they might help you acquire several followers, but they won’t help create a meaningful and an engaging Instagram community.

Make use of other social media and communication platforms

You can also increase your followers’ base by promoting or rather advertising your profile on other social media platforms that you have an account. For instance, if you are using and have followers on another social media platform, let them know that you are also on Instagram and they can follow you to enjoy even more posts still. Remember to share your link and also post some of the pictures and videos that you feel are your best. You can also place your Instagram link on your website, blog, emails, business card, newsletters and signage to improve and increase the number of users that are following you.

Follow other Instagram users

Another way to increase your followers is by following other users. It is very unrealistic to expect people to follow you yet you do not have a single person that you are following. Follow people with less follower as they will quickly notice when you follow them, and it will be only right for them to follow you back. In case someone follows you first ensure that you follow back.

Make yourself a great profile and bio

Ensure that you make a profile that is great, complete and appealing to other Instagram user. A good bio or rather a good profile increases your chances of having more followers. Your profile should include your username, a website if there is one and a simple bio of about 150 characters about what your profile or rather an account is all about. The bio should give the user a reason why they should follow you.

Ensure that you post frequently

One of the primary reasons why followers decide to follow you is because of the content that you post. Ensure that you post the content more frequently to keep them entertained, informed and to ensure that they keep sharing your post to their followers and other users. Once you post a content be it a picture, video or a motivational quote, your followers will be obliged to like and comment on the post. When commenting, they can tag their followers and friends allowing them to see you post and if they like it, they will follow you.

Make good use of tagging

Is a significant trend because it will help increase the number of people that follow you on Instagram. Tagging relevant people with a good number of followers is essential. This way you will have increased the number of people that will see your post. If your post is engaging enough all new people, who have seen it will automatically follow you. You can also ask your current followers to tag some of their friends in the comment section of a particular post, and they will start following you soon they have a quick look at your profile. You can also tag your location making it easy from your location to follow you.  

Like other peoples posts

Make sure that you like posts of other people that you follow. You can like all photos of a specific user at once to get their attention, thus convincing them to follow you back. Also liking specific posts will help identify users with a common interest.

Have a clear Instagram strategy

When you open an Instagram account, make sure you create a proper plan. Decide what goals you intend to accomplish with your Instagram account. Also, identify your target audience to increase the number of your followers. For instance, some users are determined and want to grow their businesses using the Instagram platform.  

You can buy followers

Another way on how to get Instagram followers is through buying of followers. There are application and sites that sell Instagram followers. You can also use Instagram advertising to allow your content to reach more people.  

The post How to Get Instagram Followers appeared first on Trueffic.

from Trueffic https://www.trueffic.com/how-to-get-instagram-followers/

6 Ways on How to Get Followers on Instagram

Wondering how to get followers on Instagram this year?

The platform has changed, it’s now harder to get new followers on Instagram than ever. But don’t worry, you’re not the only one getting less reach every day. It’s everyone!

If you’re starting out on the platform, it can be very depressing. Posting your photos, videos and getting nothing more than a few comments and likes from your followers is discouraging. The success of your social media marketing is dependent on your ability to gain enough following.

In this article, you’ll get tips on how to get followers on Instagram. As you’ll note our main ideas are focused on raising engagement (likes and comments) on your page. Creating a lasting engagement helps to increase and retain new followers. Use these tips liberally. Don’t forget creating engagement should be your underlying goal.

 

• Identify Your Niche and Stick to It

 

If you want to increase your followers, you’ll need to pay attention to what your feed looks like. So, why is your profile important if you want to attract new followers?

It’s your first opportunity to create an effective impression. One that entices and motivates people to click the follow button.

Imagine you see a great photo when browsing your favourite hashtag. You love their style and you decide to click to their feed. Boom! You can’t tell what it is that they do.

Their bio is a bunch of funny emoji’s, and their photos are all over. Their profile photo is not clear so you can’t tell what it is that they do. Will you start following them? Probably not.

Most probably, you’ll click the back button to scroll through other countless gorgeous photos on the platform. Don’t expect your potential followers to behave differently.

But how do you change this? How do you make them stick around your page? By creating a unique and consistent brand through your profile. In doing this, you’ll be able to turn your visitors to devoted, engaged followers.

 

• Post-Epic Content Continuously

 

Most people are turning to Instagram rather than Google to look up for brands. With this, you’ll need to put more emphasis on your Instagram profile as you do to your website.

Your profile on Instagram acts as a reflection of your products and services. If you do this right, you won’t have to worry about converting any visitor to a follower.

Don’t forget your potential follower wants to know what they’ll expect from you once they follow you. So, be consistent with what you post. Take your time and plan out how you want your Instagram feed to look like.

Ensure your photos, and videos are of high quality and resolution. Posting one or two times a day, every day will be good to start with. As your profile grows, you can improve it to three or four posts in a day.

Before you post any photo, ensure they’re 1080 by 1080 or more pixels. If not, upgrade your equipment. Test the different types of videos and photos that build a strong engagement and keeps your followers happy.

The strategy is to try out different styles and photos. Discard what doesn’t work and implement what works. Other than photos, you can make use of Cinemagraphs or what’s commonly known as GIFs.

But what happens when you run out of content to post? Well, be creative or seek for permission to share content from a different account with a huge following. That’s better than not posting anything at all. Besides, it allows you to build a positive relationship with others.

 

• Use an Eye-Catching Bio

 

Your Instagram bio is among the least utilized features on Instagram. But it’s quite important. As such make the bio as captivating and attractive as possible.

As you’ll note, it’s tough to come up with a perfect description of what you do. The reasons why people should follow you. Rather than making the bio about you, focus on your target client and how your profile will inspire them to buy from you.

Ensure there’s a clear call to action. It may be telling them to subscribe to your mailing list, buy tickets to your show or to buy something.

 

• Use Motivating and Captivating Captions

 

The right captions go a long way in making an engaging content. Be sure to use it to your advantage. Determine whether your content needs a short or long storied caption.

When creating a caption, ensure it has four things; motivating, captivating, inspirational and offer an experience that lives through across your video or photo.

While posting motivational content on social media seems a cliché move, it’ll draw massive engagement. If you don’t, they’ll move to a competing account that does.

Whether you choose short or long captions, be consistent.

 

• Choose the Right Emoji’s

 

Whether you like, love or hate them, they’re a popular form of communication whether by text or through social media. But should you plan to use them, which you should, be sure to use them appropriately.

But make sure you don’t overdo it. While they’ll add flavour and make your content relatable, they shouldn’t be your only mode of communication. The key is to use emoji as a substitute for words to describe emotions and evoke reactions to your potential followers.

 

• Don’t Over Post

 

Consistency is essential when posting. However, most people don’t post enough, which is wrong. But don’t construe this to mean that you should overdo it.

Over-posting promotional content can be a big turn off to most people. Get your frequency correct and abide by it. For instance, one or two posts in a day seem perfect when starting out. Don’t go past this number. If you do, you’ll overwhelm your followers. Also be sure to space the posts out, say one in the morning and the other one in the evening.

As your account grows, the list of your followers also improves. At this point, add one or two posts in a day. Say one in the morning or afternoon.

The post 6 Ways on How to Get Followers on Instagram appeared first on Trueffic.

from Trueffic https://www.trueffic.com/6-ways-on-how-to-get-followers-on-instagram/

How to Use Instagram to Promote Your Products

are you using social media to attract and retain your customers? If not, then you are missing out on big and lucrative opportunities. Don’t let this happen.

If yes, have you tried promoting your content on Instagram? It boasts of more than 15 times engagement than other social media platforms. what was once an app for sharing photos is now an essential sales channel.

In this article, we’ll focus on how to promote your products and gain new clients to your products. In order for this to happen, you’ll need to follow some basic tips. For instance, ensure you have enough followers on Instagram to create an engaging conversation. These are some basic tips to help you out.

Establish a Higher Community Base

At least 13 percent of internet users have an active Instagram account. Plus over 100 top brands are on this platform. With such a huge population, there’s a chance your current and potential customers are here as well.

Here are some ways to attract and retain them to your existing client base.

 

• Use Audience Specific Hashtags.

 

Hashtags on Instagram is an effective way to group conversations, concepts, and ideas. With a hashtag, you’ll get others who’re posting about what they love most.

By including relevant hashtags in your newsfeed, you’re able to reach new buyers who have an interest in your products and services. The key is to use existing hashtags in the industry as well as creating and driving your own hashtags.

Creating your own hashtags is not a complex process. But you’ll need to use free online services to get appropriate hashtags that match to your specific keywords.

 

• Apply the Right Filters

 

Well, most people don’t know how Instagram filters influence engagement. Use the best Instagram filters to create an amazing interaction.

All the images that have filter attract more likes and comments than the ones that don’t.

But don’t forget, your audience is different from that of another company. As such, the filters that work for their brand may not work for yours. Try using an Instagram management tool to identify the most prevalent filter among your target audience. That’s the one to use.

 

• Post at the Right Time

 

With all social media platforms, you’ll need to know when your target audience is likely to engage you. That’s the best time to post content and promote your brand.

For instance, if your target audience is in formal employment, you don’t have any business posting your content during the working hours. They’re busy. Thus the chances that they’ll see your post is almost zero.

The best time to post for this audience is Monday 9:00 am and Friday 9:00 pm. But don’t forget that target market is different. Try to understand the best time to promote content to them before you do.

 

• Engage with Your Competitor’s Followers

 

Be sure to follow your competitor followers on Instagram. These are people you want to talk to. Sure you want to inform them about your improved and better sites, services, and products. Right?

By following your competitor, these users have shown interests in your products. Finding and engaging them increases your list of followers on Instagram. It also raises the possibility of generating qualified leads from them.   

There are different ways to get a list of people following your competitor’s profile. For instance, use an unfollow button to search for your competitor’s profile on Instagram. If you do this, you’ll get a list of all those people following them. With this list in hand, its time to engage with your potential clients. Be sure to follow them like and comment on one of their photos.

 

• Work With Competent Instagrammers

 

It’s an amazing way to increase your following and ability to raise sales on Instagram. Look for a competent heavy-hitter on your niche and ask them to feature your products. Unlike with the other tactics, this one has some attached costs.

You may be required to make some payments or offer free products for review. But the output from this engagement may be dramatic.

But how do you find and get the largest account in your area? By using the platforms search functions. Use them to look for company names, hashtags, and keywords. Once you follow a large account, the platform offers a list of similar users that you can follow.

Once you’re ready to engage someone, go through their account profile. You can determine whether they accept product reviews or sponsored posts. Choose people who are ready to work with your brand. But if they don’t specify on whether they allow either sponsored posts or product reviews, seek for clarification. The easiest way to do this is by emailing them.

The costs you incur are dependent on the size of your audience and the product niche. On average, the cost may be lower than using ads on the platform. It also has the potential to increase your following resulting in higher engagement.

With a higher engagement, you can convert your followers to buyers.

Convert Your Followers to Customers

The engagement rate is among the best on social media networks. It’s appealing nature assists in showcasing, promoting and selling your products.

Once you establish a large targeted audience, they’ll be able to gain trust and loyalty. At this point, you can convert your profile browsers to potential buyers.

 

• Emphasize on Scarcity

 

Scarcity relates effectively with the law of supply and demand. The less there is of something, the more your potential market wants it. Marketers and retailers do this everytime by suggesting that discounts and other promotional benefits will only last for a while.

As the seller, you can post continuous photos that showcase your current inventory. When your followers see something they like, they’ll leave a comment to reserve them for future references. With this, the user calls with all the necessary documents to finalize the purchase.

 

• Spotlight New Products

 

Your Instagram, the profile is an appropriate channel for direct marketing.  It offers an effective channel to showcase your new products.

If your account boasts of a reputable brand, then promoting a new product shouldn’t stress you. Chances are, you’ll get numerous calls after placing your advert on your business profile.

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